Sergio Ayrosa - Bio

I’ve been working in Visual Effects and the entertainment industry for over 20 years. I was born and grew up in São Paulo, Brazil, lived in Madrid, Chamonix, London, Munich and Rio de Janeiro until I moved to Wellington, New Zealand in 2012. My background includes a bachelor degree in Law, a short career in investment banking, over 500 skydives and 30 base jumps.

With the recent advances in computing, geospatial and real time technology, I’ve become specially interested in the bridge between the real and digital worlds and applying my knowledge and experience with CGI to visualization of built and future infrastructure projects and their connection with nature and the environment.

Moreover, I am interested in using the latest technology to create a grounding experience, as a reminder that no matter the direction we go, it’s important to stay connected to the essence of what sustains human life on Earth. Clean air, fresh water, sustainable food sources and shelter.

Lake Hawea Station’s innovative approach to farming and unique position in the stunning Southern Alps of New Zealand was a huge inspiration and the perfect project to showcase the potential of the Metahui platform.

I am also the founder of entertainment and lifestyle label Rufcut.

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